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AF design & consulting

Project: Rebranding & Marketing strategy

Delivery: Branding Identity + Ready-to-print marketing collaterals + Business presentation for the Agency

Agency: Beau Concept

Date: Spring 2017

01 - Mission

AF Design & Consulting is a Design agency specialized in helping Home deco industrials bring their vision of design to life. They give advice and assist their customers into creating unique and attractive businesses to better produce added-value for their company


The AF D&C agency’s with its Sino-Italian background can prevail of a strong sense of style and a deep understanding of the Chinese cultures. As a result, they incarnate the perfect bridge between Chinese customers, looking for quality + design and Italian + European designers, wishing to create for the Chinese market. With their active portfolio of Italian super-star designers, the agency is recognized both for its value and knowledge but also for its capacity to bring game-changing solutions to projects.


As they project themselves in the future, AF D&C wishes to become the global platform of reference for design and home-deco professionals. With growing international exposure to match their success in China, AF design & consulting was in need of a strong and consistent brand image. The new Brand Identity had for goal to represent their work + collaborators, contribute to rooting AF design & consulting in China, and appear as a serious international Home-deco actor.

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02 - Moodboard

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AF design & consulting branding is a mix of all 4 with a touch of gold. Based on a mix of serif script and sans-serif scrpit for a timeless effect. The palette is a more classical take on what should be expected of greys and gold, to bring lightness to the concept.

03 - The Work

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